Branding & Marketing
IOD will work with your organization to develop an effective strategy that gives you a major edge in an increasingly crowded and competitive marketplace.
Your brand is your promise to your constituents, clients and stakeholders. It tells them what they can expect from your organization. Simply put, it differentiates you from everyone else.
Your brand & the marketing strategy to elevate it, is derived from who you are. This includes your values, vision, mission & who you want to become. More importantly your brand is what people perceive you to be.
Your branding & marketing strategy is how, what, where, when & to whom you plan on communicating & delivering your brand promise.
Consistency in marketing is a necessity to a strong brand identity. This will build trust among your constituents, confidence among your stakeholders & value to your community.
IOD can help you in defining your brand through a strategic process of self-discovery. We can help you define and answer your main questions:
- What is your mission?
- What are you here to accomplish?
- What difference do you make in the community?
- What impact will your continuing presence have?
- Why should a donor invest in you?